Apparel Graphics, Illustration, Storytelling
Hertha Berlin 2020 Home and Away
The Hertha Berlin 2020-2021 Nike seasonal creative direction was inspired by performance luxury and streetwear fashion. The home kit retained its iconic stripes for the broader consumer, while the away kit broke away from tradition. The home and away kits both tell the story of “Ist Blau Weiss” and “The Future is Berlin”. The away kit portrays a paint-splatter graffiti graphic that represents the streets of Berlin, and celebrates the unique artistic expression of the city.