Apparel Graphics, Illustration, Storytelling
The Croatia 2020-2021 Season’s Home and Away Kits were mastered under the expression of “new age” footballers. While the home kit remained more traditional in its appearance to serve a wider range of fans, the away kit and the fan gear aspired to push the boundaries of modern football. The designs were inspired by performance, iconic checkerboard patterns, and streetwear fashion in Croatia. Hrvatska, the Croatian name for Croatia, and Vatreni (Blazers), the team's nickname, are subtly placed throughout the collection as pride elements.