The Atletico Madrid 2020-2021 Seasonal concepts represent the team’s heritage, “La Familia”. While the home kit retained its

iconic stripes, its details represent a bonded brotherhood, and an ode to their foundation of family “it runs in the blood”. The away kit remained subtle in design details, and took on a monochromatic crest to round out the more modern kit’s street informed style. The away kit’s storytelling provides insight into Atletico de Madrid’s new honorary nickname, “the rebels of Madrid”.