Textile design, Illustration, Storytelling
Atletico Madrid 2020-2021
The Atletico Madrid 2020-2021 Champion’s League (3rd) kit tells a seasonal story around the Nike Air Max 90 and pushes their previous brand colors (yellow) into a new space (volt). The design includes a marble pattern that pulls inspiration from both the graphic sole of the Air Max 90, as well as the statue of Neptune, which is where the team celebrates their victories. The 2020-2021 Nike Champion’s League design direction was “teams to the max”.