Textile design, Illustration, Storytelling
Atletico Madrid Champion's League 2019
The Atletico Madrid Champion’s League Kit features a collide between retro and modern, paying homage to their 1990s winning streak and the rebirth of the team under new ownership. The jacquard design features a lightning bolt graphic that incorporates “Atleti” which is the team’s nickname, seamlessly
woven into the fabric as an all-over-pattern. The 2019-2020 Nike seasonal direction was “future heritage”.