Textile design, Illustration, Storytelling
Native Magazine x Nike Football
The latest Nike partnership with influential 'The Native' magazine, a youth culture publication located in Lagos, Nigeria, pays homage to the football-mad West African nation with a 'Nike by the Native' special edition jersey, which has a distinct tire mark and takes inspiration from Adire, a traditional Nigerian fabric. The tire marks are a nod to a style of football known as 'Monkey Post' in the country where car tires are often used as goal posts during street games. The jersey features '+234' on the sleeve, a reference to Nigeria's international dialing code, a tribute to the thousands of Nigerians living in the diaspora but who retain close ties to home. Written boldly on the back of the jersey is "Ilé," a word which means “home” in native Yoruba language.